Legal
Privacy Policy
This Privacy Policy explains how Vertex BDC Ltd ("Vertex BDC," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website at vertexbdcllc.com, use our services, or interact with us. Please read this policy carefully. By using our website or services, you agree to the practices described here.
1. Who We Are
Vertex BDC Ltd is a Business Development Center (BDC) services company headquartered at 30 N Gould St, Ste R, Sheridan, WY 82801, United States. We provide outsourced lead management, appointment setting, and customer engagement services to businesses across the automotive, solar, real estate, roofing, SaaS, logistics, and financial industries.
For any privacy-related questions, you can contact us at:
- Email: info@vertexbdcllc.com
- Phone: +1 (307) 533-5708
- Address: 30 N Gould St, Ste R, Sheridan, WY 82801, USA
2. Information We Collect
We collect information in the following ways:
Information you provide directly:
- Contact and demo request forms: When you fill out our contact or demo request form, we collect your name, business name, email address, phone number, and any message or details you include.
- Newsletter sign-up: When you subscribe to our newsletter, we collect your email address.
- Business communications: If you contact us by email or phone, we may retain records of that correspondence.
Information collected automatically:
- Usage data: When you visit our website, we may automatically collect certain technical data, including your IP address, browser type, device type, pages visited, and time spent on those pages.
- Cookies and similar technologies: We use cookies and similar tracking technologies to improve website functionality and understand how visitors use our site. See Section 6 (Cookies) for more details.
Information we do not collect: We do not collect sensitive personal information such as government identification numbers, financial account numbers, medical information, or biometric data through our website.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiries: When you submit a contact or demo request, we use your information to respond to your request and discuss how Vertex BDC's services may fit your business needs.
- To deliver our services: If you become a client, we use your contact information to manage our relationship, schedule calls, provide reporting, and support the services we deliver on your behalf.
- To send newsletters and updates: If you subscribe, we send periodic emails containing BDC tips, industry insights, and company updates. You can unsubscribe at any time using the link in any email we send.
- To improve our website: We use aggregate usage data to understand how visitors interact with our site and to improve content, navigation, and performance.
- To comply with legal obligations: We may use or retain information as required by applicable law, regulation, or legal process.
- To protect our rights: We may use information to enforce our terms, prevent fraud, and protect the safety and security of our business and website.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for collecting and using your personal data depends on the information concerned and the context in which we collect it:
- Contract performance: Processing necessary to fulfil a contract with you or take steps at your request before entering into one.
- Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services and marketing to prospective clients, where these are not overridden by your rights.
- Consent: Where you have given us clear consent to process your data for a specific purpose, such as subscribing to our newsletter.
- Legal obligation: Processing necessary to comply with a legal obligation we are subject to.
5. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:
- Service providers: We use third-party providers to help operate our website and deliver communications. These include:
- Resend (resend.com) — transactional email delivery for form submissions and newsletter emails. Resend processes email addresses on our behalf and is subject to its own privacy policy.
- Vercel (vercel.com) — website hosting and serverless function infrastructure.
- Legal requirements: We may disclose your information if required to do so by law or in response to valid legal requests from government authorities.
- Business transfers: If Vertex BDC Ltd is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
- With your consent: We may share your information with third parties when you have explicitly consented to that sharing.
6. Cookies
Our website uses cookies — small text files stored on your device — to enhance your experience. The types of cookies we may use include:
- Essential cookies: Required for the website to function correctly. These cannot be disabled.
- Analytics cookies: Used to understand how visitors interact with our site (page views, session duration, etc.). This data is aggregated and not linked to individual identities.
- Preference cookies: Used to remember your settings and preferences across visits.
Most browsers allow you to control cookies through their settings. Disabling cookies may affect the functionality of certain parts of our website. For more information on how to manage cookies, visit allaboutcookies.org.
7. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law:
- Contact form submissions: Retained for up to 2 years or until no longer needed for business purposes.
- Newsletter subscribers: Retained until you unsubscribe, after which we remove your email from our active mailing list within 30 days.
- Client records: Retained for the duration of the client relationship and for a reasonable period thereafter for legal and business purposes, typically 5 years.
8. Your Rights
Depending on your location, you may have certain rights regarding your personal information:
For all users:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information, subject to applicable legal requirements.
- Opt out of marketing communications at any time by clicking "Unsubscribe" in any email or contacting us directly.
Additional rights for EEA / UK residents (GDPR):
- Right to data portability — receive your data in a structured, commonly used format.
- Right to restrict processing — request that we limit how we process your data in certain circumstances.
- Right to object — object to processing based on legitimate interests.
- Right to lodge a complaint with your national data protection authority.
Additional rights for California residents (CCPA / CPRA):
- Right to know what personal information we collect and how it is used and shared.
- Right to delete personal information we have collected, subject to exceptions.
- Right to correct inaccurate personal information.
- Right to opt out of the sale or sharing of personal information. We do not sell or share personal information for cross-context behavioural advertising.
- Right to non-discrimination for exercising your privacy rights.
To exercise any of these rights, contact us at info@vertexbdcllc.com. We will respond within 30 days. We may need to verify your identity before fulfilling a request.
9. Data Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, destruction, or alteration. These measures include:
- HTTPS encryption for all data transmitted through our website.
- Restricted access to personal data on a need-to-know basis within our organisation.
- Use of reputable, security-audited third-party service providers (Vercel, Resend).
- Input sanitisation and validation on all web forms to prevent injection attacks.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
10. International Data Transfers
Vertex BDC Ltd is based in the United States. If you are visiting our website from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. We ensure appropriate safeguards are in place for such transfers in accordance with applicable law.
11. Children's Privacy
Our website and services are directed at businesses and business professionals. We do not knowingly collect personal information from children under 16 years of age. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe we may have collected information from a child, please contact us at info@vertexbdcllc.com.
12. Third-Party Links
Our website may contain links to third-party websites (such as Unsplash for images, or external resources). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Vertex BDC Ltd
- 30 N Gould St, Ste R, Sheridan, WY 82801, USA
- Email: info@vertexbdcllc.com
- Phone: +1 (307) 533-5708
- Hours: Mon–Fri 8AM–8PM MST, Sat 9AM–5PM MST